How to Breathe New Life Into Your Old Business
If you compare today with 10 years ago, you’ll notice there are a whole lot LESS small businesses around. It’s been difficult beyond difficult for many to keep going given the gigantic drop in sales nationwide. Your business dream may have been one of the millions that was shut down.
I know this is the case because so many of the sites I wrote copy, press releases, and articles for are no longer around. These were successful businesses or projects with tons of possibilities.
Now the economy is again rising with new ways to profit and succeed. It may be time for you to breathe new life into your old business. Remember, with so many businesses and websites gone, there is a need for new products, services, and ideas from people with the energy to do it right and make it exciting.
Here are 5 ways to bring back a failed business so it earns strong income in the new economy:
1) Start over from the ground up. Bring back your business organized so it is smaller, cheaper, faster, and able to turn on a dime. That puts you miles ahead of those big businesses that lead your industry. They’re stuck with big bills and a big organization that is hard to change.
2) Refocus and go after a different niche in your industry. This may be a new and growing niche that has appeared since you shut down.
3) Organize your business so you can work it part-time. You can work it on evenings and weekends while you keep your day job. Work your business while you continue to run another businesses that is still paying the bills. Plan your new business so you can work part-time even when it becomes successful. You will live a fuller life and won’t burn out, giving your business one more reason to keep making good money year after year.
4) Go back over your old email lists, sales orders, and other contacts. Are your old customers still around? Contact them and let them know you’re back! Everyone loves to hear from an old friend. When you see a new business take off fast, it’s usually because the owner has a following from previous efforts.
5) Breathe new life into your attitude. The recession left many of us with a bad taste in our mouths. Remember how you felt back when you were enthusiastic about starting a new business. Rekindle your enthusiasm. Even if you have to get creative and invent reasons to believe you will succeed, DO IT! Belief is almost always the true key to success.
Because you tried to start a business in the past you now have experience that people can’t get any other way. If your business was once successful, you also have experience that very few people have.
So don’t give up on yourself! You are exactly who we need to make the New Economy go. Get after it and start dreaming. Then march down the path to bring your old business back–OR–start a new business using what you NOW know.