The development of your website design is the most important phase of your marketing strategy to establish your best possible market position. Without a strong and constructive design you will fail to reach the right potential customers which you need to achieve your business goals. The development phase of a website consists of several important parts that include:
• Creating the raw site and a final review of the website design
• Personal and company branding
• Development of specific e-commerce business divisions
• Testing, tweaking, testing, tracking
• Taking your website live
• Refining of website and processes
There are several main steps you need to pass before you can go live with your website and online business.
Website development
Develop a web presence that is based on your business branding and design. The combination of these three elements will reinforce your online business strength and help you to secure a good place within the e-commerce community.
E-commerce development
A constructive and easy e-commerce experience is significant for capturing the confidence and self-assurance of your customers. This includes all aspects of e-commerce: product database, product display, security, and shopping cart. Use only the best tools as this is the heart of your online activity and for success.
Marketing strategy
Marketing requires a strong and solid development phase which will allow you to launch your online business with success from the first moment. The development phase of your business strategy should be as meticulous as possible before you go live with your website. The more safe and sound the multiple divisions of your site and company existence are, the more success you will maintain. If your business is just new on the market, be proud and honest but promise only what you really can deliver.
Business Design
Developing a design for your business that augments your image and reinforces your web presence is a very critical point for the success of your business. Your aim is to create a design for your company that you can use across the board:
– advertising
– branding
– e-commerce
-distinction from competition
The final result of this design procedure is the highest possible level of transition between all facets of exposure of your company to your customers. You want a design that is outstanding and recognizable, and that suggests confidence, quality, reliance and ethic behaviour to your customers.
There are three main points that you need to build up in order to accomplish this:
• Logo and company identity
• A revealing, simple to navigate web design
• Successful e-commerce experience for your customers
Create a simple, uncomplicated and crisp design for ease of recognition. Your design should be daring and clear-cut about the statement you want to make yet simple enough to lure customers to involve themselves in your web pages.
Further, the design of your company should be completely interactive linking the visual communication with your customers and your web presence. Design is all about reaching your customers and interacting with them in a way that gets their attention so they do not forget who you are and what your products or services are.
Also please keep in mind these important points:
1) Have clear and accurate goals
2) Communicate what it is that your company stands for
3) Have a mission statement that is strong and definite
4) Be single-minded and unvarying in the way you deal with your customers
5) Remember that branding is all about reaching your customers
6) Stay in regular contact with your customers
The bottom line is that a well thought of business strategy and a good company branding allows you to sell your products or services to customers in a way that makes you stand out from the crowd of competitors.
Your Online Image
The individuality of your company will be a blend of many things, such as the facts of your business, the aims of your business, the style of advertising that you choose to use, and the history of your business. You definitively want to leave an affirmative and lasting impression on to the online public and your potential customers.
Conclusion
Whether you are just starting a new business, or currently have one, it is important that you continue to generate continual business growth. With the right focus on the growth of your online business, no matter how successful you already are, you guarantee future profits, further expansion, and continued achievement. Build your customer database steadily, research your target market regularly, deliver what you promise, have a clear and definite business plan, and finally advertise to reach your customers. Value your customers the highest!