Marketing on the Internet – 3 Barriers Blocking Your Success
Marketing on the internet is a great way to earn a good income however it can also be confusing or overwhelming for many aspiring online entrepreneurs. The internet offers access to so much information that the typical start up entrepreneur in particular could easily be swamped by it. In an effort to do their ‘due diligence’ to get a successful start with their new business venture many can easily become paralyze by the information overload. This introduces confusion and ultimately disrupts their focus which is so necessary in order to become successful online.
Let’s have a look at 3 common occurrences that result from the ‘information overload’ phenomenon many people experience and how it inhibits their success.
Too much ‘investigating’ can cause you to change course, several times, to the point that you are now ’embracing’ more than you can handle. Your ‘original’ intentions or goals are now buried under a steep pile of freshly uncovered information. These new ‘discoveries’ have given birth to a whole new set of ideas and a brand new direction for you. This of course starts off a whole new process of research that will, once again, uncover something even ‘better’ and the cycle is now on!
Not Taking Action
Take action, what are you kidding? There is way too much research to be done here! As you ‘unknowingly’ become more deeply immersed in the ‘research’ you are really just drifting further away from actually putting any plan into motion.
The reality is that you should be taking ‘only’ that information that is related to your original interest and use it to move yourself forward. Internet marketing is NOT a rocket science and you can easily start a business very quickly. It only becomes more involved and complicated if you allow it to. Your learning is an ongoing process and not a one time event that needs to be completed before you even start your business.
Not Keeping Focus
At this point your eyes appear to be ‘glazed’ over and you are wondering if anything will work even though you have not tried ANYTHING yet! This is the common affect of information overload, too much can confuse and distract you.
Focus only on what it is that will help you get started in the field you have an interest in. Put your new knowledge into motion and be prepared to make adjustments as you go along. Do not expect to be able to figure it all out before you even start since online marketing is a very dynamic industry where change can be a daily occurrence.
Many online entrepreneurs will attest to the fact that marketing on the internet can be very rewarding but also presents potential ‘pitfalls’ to the newcomer. Any start up entrepreneur looking to get a successful start with their business venture is subject to overdose on too much information due to its abundance on the internet. This can lead to ‘paralysis analysis’ ultimately resulting in little or no meaningful actions taken. In the end the ‘quest’ to become successful online evaporates. In the ‘dust’ is left the now demoralized entrepreneur to walk away leaving behind their dreams and wasted time and efforts. By identifying these ‘pitfalls’ in advance it now becomes easier to avoid them and regain the ability to focus on ONLY that which is important in order to take the necessary actions early on.