Just because everyone else is getting into the business does not mean you should. And just because everyone says they are making money it doesn’t mean they are. For many years I lived in Los Angeles and people would go to Vegas every weekend to gamble, and every time someone came back they told me they won money. That’s obviously statistically impossible considering Las Vegas is building billion-dollar hotels and they were not doing it by losing money from every gambler from Los Angeles.
Now then, I would submit to you that many of the people that are running e-commerce …