Why are some businesses an overwhelming success while others never make it off the ground? What is it that differentiates the two?

Surprisingly it isn’t a question of money or education. There are many businesses that have had such humble beginnings as a spare bedroom or even a dining room table yet have gone on to become market leaders. There are also many businesses who have had highly educated people at the helm along with some serious financial backing and yet they still failed dismally.

Statistics show that businesses that succeed share common characteristics. Likewise businesses that never get off …

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